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How Elon Musk Will Change Twitter

26/5/2022

by Jon Rowe

Since late April, Elon Musk has been in talks to become the new owner of Twitter. Although it had seemed like a deal had been agreed, delays have held up the completion of the deal.

 

Should the deal go ahead, Elon Musk will pay $44 billion to acquire the firm. The transaction will delist the company from the stock market and make it private once again.

 

An important question remains: What exactly will Elon do with Twitter?

 

Firstly, Elon has already stated that he will take over as CEO temporarily, with the intention to find a longer-term CEO in the coming months or years. With Tesla, SpaceX, Neuralink, SolarCity and The Boring Company already on his agenda, eventually implementing a new CEO sounds sensible, as Elon has limited time to manage operations.

 

A couple of weeks ago, Elon went on to outline four areas that he intended to focus on, in terms of improving the platform and the company as a whole.

In a tweet, Elon stated that the company “will be super focused on hardcore software engineering, design, infosec [information security] & server hardware”, assuming that the acquisition actually goes through.

 

In addition to those four key areas, Elon reflected on changes that he would make to the management team. He went on to say “I strongly believe that all managers in a technical area must be technically excellent”.

 

Before stating that “Managers in software must write great software or it’s like being a cavalry captain who can’t ride a horse!”.

 

Elon has been critical of Twitter and the direction the platform has been taken in with regard to the user experience and moderation policies – both of which are areas that he intends to actively address.

In the press release announcing the transaction, he said “Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated”. He continued “I also want to make Twitter better than ever by enhancing the product with new features, making the algorithms open source to increase trust, defeating the spambots, and authenticating all humans.”

 

Musk has criticised the way that freedom of speech has been curbed by the platform, especially when it comes to the ex-US president, Donald Trump. When asked if he would allow Donald Trump to have an account on the platform again after he took over, Elon responded that he “would reverse the permanent ban” and that it was a “mistake”. 

 

Among other things, Elon has outlined his intention to create a system that prevents bot accounts from joining the platform. He criticised the company for this issue, claiming that it was their “single most annoying issue”.

 

Although it doesn’t currently seem certain, Elon Musk’s deal to takeover Twitter will likely be completed at some point this year.

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