Qualitative Analysis

Firm culture

1

The culture that a firm implement is an important consideration when making investments. Employee satisfaction makes up one factor of firm culture but there are a number of other factors to consider.

2

Firm culture is important when it comes to the future of a business because it can have an impact upon the relationship that it has with its partners/suppliers as well as how it is viewed by customers.

3

When assessing firm culture, analysts tend to focus upon the values, attitudes, goals, and behaviors of the firm. Reading the annual report gives a strong indication of all of those factors.

4

Media reports also provide insights into the culture of a firm. When something goes wrong, it is crucial to observe how the company responds as it tells you a lot about how a company is run.

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