The culture that a firm implement is an important consideration when making investments. Employee satisfaction makes up one factor of firm culture but there are a number of other factors to consider.
Firm culture is important when it comes to the future of a business because it can have an impact upon the relationship that it has with its partners/suppliers as well as how it is viewed by customers.
When assessing firm culture, analysts tend to focus upon the values, attitudes, goals, and behaviors of the firm. Reading the annual report gives a strong indication of all of those factors.
Media reports also provide insights into the culture of a firm. When something goes wrong, it is crucial to observe how the company responds as it tells you a lot about how a company is run.
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