Getting Information

Media Reports

After reading the annual report of a company, it’s useful to gather information about a company that has been published in the media. Media reports are stories that have been published by journalists.

The reason that media reports are useful is that it can provide information about a company, which is not necessarily discussed by the management of the firm in the annual report.

The management of a company may decide to exclude certain pieces of information from the annual report, especially if they are negative. That type of information is often published by the media instead.

The more reputable a media organization is, the better. You want to ensure that the information is reliable and not just written for clicks. Good examples could include the Financial Times or Bloomberg news.

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